online-marketing

Where patients used mostly rely on the advice of their physician or specialist, it is now online yourself actively seeking answers. Due to the large amount of information online is to find answers to medical questions now also easier than ever.


There are plenty of forums, websites and news sites to find the most diverse conditions and associated medications. The Internet is not just the patients consulted regularly, even medical professionals are turning increasingly to the information that is available online.

Patients online to search for medical information, is a trend that has been used for some time ago, but is still growing. Patients have become more empowered and ask their doctor or specialist for a specific treatment or drug specifically what they have read. It is for companies in the medical, pharmaceutical and healthcare sector increasingly important to profile products and services online and to be well between the large amount of information is available online found.


This should be done with the restrictions imposed in the Pharmaceutical Advertising Code, the Guidance Information UR-Drugs and Medicines Code Public Advertising of pharmaceutical and restrictions that apply to manufacturers of diagnostic or treatment techniques are taken into account.

Through targeted online campaign around relevant keywords can a business in these sectors provide the right information to the target audience and make a good first impression. There are several ways to connect to go to work each way, but calls for a thorough and integrated approach to online.


Web platform/web app/mobile app

By developing informative and contemporary websites and apps on a disease, patients can be provided with information that they are looking for. However, an HTML environment alone is not sufficient. Content Marketing (eg in form of blog articles) can ensure that the message in the right way across to the target audience


Search engine optimization

It is also important that the information offered to find good in Google and other search engines. This is the place where most people start their search for information. By scoring high organic or paid to have the right keyword combinations, an interesting position, a lot of traffic generated to the website.

Social media

Through active on social media in a community about a particular disease is present, pharmaceutical companies, manufacturers and suppliers of diagnostic and treatment products of extra significance to their end users. Social Media Marketing is a customer-friendly way of providing information that is responding to a strong trend that is taking place. It is the threshold to ask questions about the product is very low and the patient can share his experiences in an easy way.

In addition, it is interesting to write about the subject. Influential people within the target with a large readership They are often thought of as a reliable person. Influential marketing is therefore an effective form of online marketing.


Medical Professional

The medical professionals use the Internet daily. It searches for information about colleagues, pictures of symptoms or more background information on issues where they want to know more. Away from Also here are various techniques to release the information. Producer via the digital highway to the attention Think of mailings, platforms or forums for professionals and LinkedIn groups

The care and welfare sector can greatly improve its services through the use of online resources. By at the right time with the right information to provide the patient can be of value to its target

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