Affiliate marketing can be a significant contribution to generating traffic and creating sales. But what if the affiliates are not so good with your company and have built up brand to exploit for their own gain intelligently?
Malicious (or ignorant) affiliates may abuse trademarks and trade for their own marketing and thus diverting traffic destined for your website. This creates unnecessary costs and additionally affiliate abuse can have a significant impact on brand image, brand value and consumer confidence, gain customers because of bad experiences with affiliates that are related to your business. It is therefore important that companies know what they can do to optimize their affiliate marketing and affiliate to prevent abuse.
Be aware of the different types of affiliate abuse
There are several known forms of affiliate abuse, such as unauthorized use of logos and copyrighted materials on the website of the affiliate, creating social media accounts using trademarks without permission and registering domain names that contain registered trademarks or slogans , also known as cybersquatting.
Abuse of paid search has the most impact, because enterprises could compete with their affiliates when it comes to terms. This increases the costs per click and unnecessary commissions paid. Moreover, it can cause confusion among customers, because they think to be dealing with the company directly. It is recommended that the digital channels that the company and affiliates with customers to get in touch monitor any abuse to be able to intervene in time.
Ask an affiliate policy
The basis of a strong affiliate program that contributes to the success of a company and also protects the trademark, is an affiliate policy. This policy should include the use of logos, images and other copyrighted material. Clear guidelines Ensure that the policy describes how the trademark may be used, especially when it comes to domain name registrations, social media and the use of branded keywords for search engine marketing. Then it is important that you are sure that affiliates will actually read and understand the guidelines.
Communicate the consequences of abuse
Describe the affiliate policies also the consequences associated with violating the policies and formulate procedures for maintaining any abuse. One of the ways to respond to abuse is the use of “compliance letters” that describe specific violation and the affiliate explain what it must do to comply with the guidelines.
Unlike other infringing parties, often using penalty letters, his compliance letters to affiliates aimed to maintain the business relationship and continue. Properly direct This is especially important if the affiliate unknowingly violate the guidelines.
Affiliates play a major role in the success of a company, and so it pays to invest. By bringing the brand protection strategy of the company, the affiliate marketing program in line brand abuse can be prevented, and you can be sure that you are working only with reliable affiliates that contribute to generating traffic and leads.