customer-sentiment-privacy

Financial organizations need to listen to customer sentiment about privacy

Consumer Data are collected throughout the last few years: from customer databases, CRM systems, the logistics and surveys. For marketers big data provides unprecedented opportunities because they can generate. 360-degree view of the customer in this way When consumers find it increasingly blazes the discussion on how to collect this data is a threat to their privacy.

Details
E-Commerce-Marketing

Apple blocks wifi tracking: noble or false?

Once Apple iOS 8 operating system for the iPhone, iPod and iPad releases, that can be a big blow to WiFi tracking in stores. The new mobile operating system has made ​​an adjustment that makes it impossible to follow based on their own transmitted signal. Wi-Fi devices This is a relatively new marketing technique seems to die. In infancy Apple says it wants to ensure, with the change of the privacy of the user, but is that really so? 

Details
online-advertising-branding

eFashion industry can transform into digital director

From DMA Institute, we have recently carried out an extensive survey of digital marketers ‘performance’ in their portfolio. The starting point of this study was to gain deeper insights about experiences and expectations within the field of digital media accountability. eFashion an industry characterized by hyper competition and trendiness, is a business that does not lend itself so quickly transparent cases and best practices. This research should provide more insight.

Details