4 Golden Rules For The Right Content In The Right Context

” Today, the goal of marketing needs to be to get found by customers When they are looking, not to get In Their Face When they are not looking. ” Marketing had and could change, found Brian Halligan and Dharmesh Shah in 2006 when she was marketing software company HubSpot founded. The term inbound marketing was born. HubSpot itself proved its success: a relentless stream of blogs, e-books and webinars spent between 2006 and 2012, 7,500 customers worldwide. In late August organized HubSpot home in Boston Congress Inbound 2012 , with top speakers like David Meerman Scott and Gary Vaynerchuk. I was attentive listener and put in this article the key takeaways for B2B marketers in a row.